Audience Specialist

Job Description

Help us deliver like never before  

We’re looking for an Audience Specialist to join our diverse, talented and innovative digital technology team who together are helping our customers and communities build a better future. Together, we design, build and maintain products, services and experiences that Australian's love and trust, while delivering a sustainable future for Australia Post, and you could be part of that.  

We're empowered to deliver for our teams and to delight our customers. We provide an inclusive and supportive environment that nurtures talented people, trusts our teams to deliver their best, and leverages modern work practices and technologies. It's an unexpectedly dynamic and collaborative culture that feels more like a start-up than a 213-year old icon.  

What you’ll deliver with us 

In this newly created role, as our Audience Specialist, you’ll build and activate customer audiences to ensure the right messages reach the right people at the right time. You’ll create scalable, reusable audience building blocks by bringing together data from across our systems, and partner with key stakeholders in Marketing, Product, and Data teams to activate audiences across digital channels and monitor their ongoing health. This will enable a consistent, effective customer communications across the business.

You’ll also   

• Develop detailed audience segments and underlying building blocks, leveraging customer data, behaviour data, demographics, and preferences.
• Use marketing platforms (including Salesforce Data Cloud) to create and activate audiences for campaigns.
• Track and report on audience health and usage, providing insights on growth and how audiences are used across the business.

About you  

You have a strong understanding of data models and audience frameworks, with the ability to translate business needs into effective segmentation designs. Comfortable working across teams, you thrive in an enablement and influencing role, partnering with stakeholders, guiding best practice, and helping the business maximise the value of its data and audiences.

You’ll also need   

• 2+ years’ experience in audience segmentation, targeting, or CRM execution roles. Proficiency with logic-based audience creation and understanding of customer attributes, behaviours, and preferences.
• Hands-on experience working in large customer datasets in CRM, CDP, or marketing platforms, ideally across Salesforce, Adobe, and Google ecosystems.
• Understanding of marketing technology and customer engagement platforms, including best practice to enable effective build and optimisation of customer engagement activities, especially leveraging Salesforce Data Cloud.

How we’ll deliver for you  

• We deliver on our values of Trust, Inclusivity, Empowerment and Safety every day. They’re the TIES that bind our team together
• You’ll work alongside inspiring leaders who are deeply committed to developing talent, making it a great place to grow your career.
• We offer a great range of benefits, including a focus on work-life balance & flexibility, career development opportunities, and exclusive discounts through our Post Perks program.

We’re delivering together 

At Australia Post, we acknowledge the Traditional Custodians of the land on which we operate, live and gather as employees. 

We believe our business should reflect the diverse communities we operate in and are proud to be an inclusive workplace for people from all walks of life. We encourage applications from people of all ages, genders and backgrounds including Aboriginal and Torres Strait Islander peoples, People with Disability, LGBTQIA+ and Refugees. 

We are one of the largest organisations in Australia to successfully achieve Disability Confident Recruiter status. We are committed to providing an inclusive and barrier-free recruitment process and workplace for those living with a disability and are committed to reviewing and removing bias in our processes to create a gender-equitable recruitment experience and workplace.  If you have any questions about accessibility, please contact our Diversity & Inclusion team on inclusivecareers@auspost.com.au.

See and hear what it's like to be part of our teams in digital tech: